Welcome to a new podcast for ecommerce merchants.
Join your hosts Luigi and Vincenzo from Calashock to learn the strategies and tips to help you grow your ecommerce stores.
This podcast has been launched to help merchants who are looking for ways to stand out in crowded marketplaces, improve their website customer journies, and optimise ecommerce operations.
COVID-19 has become a gamechanger for many merchants, both those online and those with traditional brick-and-mortar stores, so we're on a mission to help you understand how to navigate and scale in the everchanging world of ecommerce.
Calashock is a leading BigCommerce partner agency with over 10 years' experience of developing successful ecommerce websites.
Hi, welcome to the big commerce podcast. Hello, welcome to Episode One of the big commerce podcast, a new podcast for e commerce, merchants, agencies and those in the industry. My name is Luigi, your co host and founder of casual, long standing big commerce partner agency. This is a new podcast. I've personally never launched a podcast before, nor have I been featured on one. So I'm excited to learn more about podcasting, whilst at the same time talking about the ever changing and exciting world of e commerce. Every two weeks I'll be joined by my colleague and co hosts Magento to bring your ecommerce strategies and best practices, the latest features and interviews from big commerce and the big commerce part. Our ecosystem and in depth conversations with merchants and peers from within the e commerce community to help inspire merchants and agencies alike. So, why we launched the podcast and why now, we're recording this episode during the COVID-19 pandemic, which is affected in one way or another nearly every person on the planet. Many companies around the world have had to pivot pretty much overnight by focusing their businesses online in order to survive. Whether it's setting up a new ecommerce website, or making changes to an existing one, learning how to market to a different audience, or standing out in an increasingly crowded space. With little types of repair. A lot of merchants new and old need help. And like most people we like to help. We like to help our customers, startup entrepreneurs, and anyone who needs our knowledge and expertise. COVID-19 has had nothing to do with this. We've made helping others our priority for years. But now more than ever, people need help. And if we can help just one person grow their website and survive this pandemic. We've done our bit. We can't sit here with the know how and experience we've gone and learned over the years and watch whilst others struggle to get to grips with their new reality. Something we take for granted such as crafting product descriptions or reducing the number of steps of checkout process, creating personalised email campaigns or understanding heatmaps are things that can mean the difference between survival and failure for many merchants. So a little bit about me. I found a coffee shop 12 years ago, initially as a marketing consultancy, but 10 years ago become a big commerce partner and have helped merchants from startups and SMEs to mid market and enterprise get on to big commerce and grow. We've got offices in London, Tallinn and Oslo and customers around the world. I also speak to entrepreneurs about e commerce and really enjoy spending time with startups who are full of enthusiasm and optimism. However, I've also owned a few e commerce websites myself. The first was selling hair products on a platform called actinic. In the early noughties, I remember you stuffed in Get on the PC to synchronise orders and products. I had another website selling coffee in the days before Italian products was so widely available that you would come back from Italy with a suitcase full of food. And I've also had websites selling supplements. Some of those websites and are managed by businesses. I'm no longer revolted, whereas others have failed. And this is really experienced that helps me understand merchants because I've been one. I know what it's like when marketing campaigns don't go to plan, when new initiatives end up costing more money than they bring it. I love e commerce. I'm a huge big commerce advocate. And I hope that through this podcast, we can help merchants make their ecommerce websites a success. But what is this podcast actually about? Some of what we talk about will centre around big commerce and those connected with it the merchants, tech partners or colleagues from big commerce itself. We will talk about how you can make the most of the current and new functionality big commerce offers. dissect the monthly town halls so that merchants can start thinking about how to integrate the new features being released and interview exists merchants about how they've managed to scale and grow and the challenges they deal with in e commerce. Big commerce isn't the only thing we'll be talking about. We will talk about e commerce focused, actionable strategies to help you get your e commerce website in order, as well as bringing you the latest trends and insights from the wonderful world of e commerce, helping you make the most of these opportunities and gain the knowledge and confidence to grow. Some of the topics coming up include how to start an online business, the June 2020, big commerce townhall Magento, one end of life, and the fundamentals of re platforming. So if you're a merchant, who has recently had to make the move to e commerce, if you're a merchant wondering how to compete in your marketplace, or if you're a merchant looking to organise and strategize your e commerce business, this is the podcast for you. If you've got questions or would like us to cover a particular topic, email us info at the Big Dot commerce podcast.fm. And if you're on social media, why not follow us on Instagram and Facebook at Ford slash the big commerce podcast Visit our website, the big dot commerce podcast.fm where you can learn more about us and upcoming shows. As I mentioned before, this is not only a new podcast, but also our first podcast. So bear with us while we overcome any teething problems, and we look forward to being with you on the next episode.