002 - Launching a successful ecommerce business. Part 1

Luigi Moccia: 0:02

Hi, welcome to the big commerce podcast. Welcome to Episode Two of the big commerce podcast. I'm joined today by my colleague and co host Syngenta. And why wouldn't Introduce yourself, tell us a little bit about kind of what you do at colour shock and your history and experience in in e commerce.

Unknown: 0:41

Sure. I'm Vincenzo, I come from Sicily and I work in the development centre of Calashock in Tallinn, Estonia, as a project Delivery Manager. It has been already eight months. And I'm really happy to have on boarded this amazing project and I'm happy to be here in the second episode of the podcast.

Luigi Moccia: 1:02

Yeah, we've been working on this project for quite some time. So it's nice to see it taking shape and actually getting some traction. So today's podcast is all about starting an e commerce business is going to be part one, we're going to be talking about planning your ecommerce business, we're going to be talking about finding the right market, finding the right product, selecting an e commerce platform. And then we're going to get into the design and development of your website the things to consider the absolute must haves and the have nots. So we're going to be answering the questions that you absolutely need to ask yourself. And then we're going to talk about some processes and strategies that you should address.

Unknown: 1:43

Let's get going. So first thing first, we should start with a plan, right? Absolutely. Start with a plan and you as a project manager know all about planning. What are your thoughts? So first thing first, we have to start with a plan, a well constructed plan. I know I'm a project manager and this is my topic in this the first thing I think when I wake up in the morning in the last minute go to sleep. But everything in life, not only new job is important to be well planned. Today's Friday, if you want to go somewhere after or I want to have some activities during my weekend, I need to have a plan. Unconsciously everyone does. But in this specific case, we need a will build plan.

Luigi Moccia: 2:19

Then there's the age old saying that if you fail to plan you're planning to fail. It's absolutely imperative that you start to plan your business, because there's so many questions that you may not even think of that need answering. So if we look at, for example, your target audience, so or even let's take a step further than that, what are you actually going to sell on the website. Now, depending on where you are around the world, and depending how you intend to ship your products, one of the most basic questions that you can ask yourself is is it shippable so you know nowadays you can pretty much ship everything but as to give an example. Certain couriers do not ship TVs that are large than a certain size. So you need to look for specialist couriers that were able to do that they might charge a higher price. And if they charge a higher price, it means that your product becomes more expensive. Accordingly, is your product returnable? Is there enough margin to make it worthwhile for your product to be returned? Or is it a product that once it's opened or once it's been, you know, kind of received by the customer can't be resold. So those are the types of questions that you need to ask yourself about the particular product, all those costs, also in terms of how competitive is your market, because if it's ludicrously competitive, and the margins on there really tight, you're going to have to mark it incredibly hard to get in front of people. And that marketing again, costs money. fashion, an afro is a really interesting kind of sector because the return rates are ridiculously high. And there's about 25% because what most people do, is they will go onto a website and they don't know the exact size that they want. They'll probably buy one that they think is the size. And once more than one bigger, which means two out of three are going to be returned to you regardless of the quality of the product, or, you know if the customer likes or not. So those are the kind of things that you need to really consider when you're thinking about the product that you want to sell. And once you've kind of decided on the product that you want to sell, you need to decide who are you selling that product to? Or who you selling those products to? Who is your target audience? And what is their pain point? Why would they buy from you rather than one of your competitors, there's no point being a me to website because I also sell that product is risk especially nowadays and you know, we're still in the COVID-19 pandemic. So you've seen a lot of brands that would normally have a retail kind of distribution through shops and department stores and whatever go direct to consumer through the websites. So He kind of needs to start asking yourself, do I have a niche? Is it possible to carve out a niche? Is it possible to kind of focus on a particular area, whether it's on a quality rather than, you know, just a mass market product, whether it's on a particular brand or a particular need that your customer wants? So you really need to ask yourself, what is my customers pain point? And how am I solving that so that people buy from me? That's really, really important, because I know from personal experience, where you kind of think, you know, well, that's the sector that's doing really well, you know, at the moment, everyone's buying bikes. So you know, logic would make you think, well, let's start selling bikes and bike accessories. But a lot of people have been doing that for a long time. And a lot of people probably think the same thing. So what makes you unique? Is it your service? Is it your pricing? Do you have a particular brand of bikes or bike accessories, you know, so your unique selling proposition? That is an absolute must question that you have to answer.

Unknown: 5:59

So we have thought about pain points about the importance of a good structural plan. We talked about USP and product, or should we talk now about platform?

Luigi Moccia: 6:10

Yeah, let's talk about the platform how I guess how you're actually going to sell your product. Because this is something that I think is often overlooked. A lot of people are influenced by, by the peers or people that don't actually know what they're talking about. And I say that with kind of the greatest respect, but the amount of merchants that we come across, especially at the moment, we're recording this in June and we have Magento end of life. We are getting a lot of inquiries from merchants who are on Magento one, and when you start asking them their gmv, how much they are turning over every year. A lot of them are less than a million. And my personal opinion is that if your website, your business, your your kind of online business per website is doing less than 10 million pounds or $10 million 10 million euros around that figure a year. So you know, just under a million a month Magento shouldn't even be on your radar. I mean, Vincenzo, you come from Magento background. So you I mean, you're a project manager for a Magento client. So you know, better than me about the complexities of having to manage a Magento deployment? Yeah, correct. Lots of development, you've obviously worked with your clients, we work with ours now on big commerce. And some of them, you know, turn up Turn over millions a year on big commerce. So if we were to kind of, you know, compare the size of customer that was on Magento, and the size of customer that was that is on big commerce now that you're working with, I mean, how, what are the main differences that you see with someone like Magento, and I don't wanna get too bogged down into platforms, but you know it, you must see some massive benefits in not using Magento compared to where you've come from,

Unknown: 7:57

but starting from the usability of the interview, For example, sometimes you want just to have the best bathroom ever, and whichever that could give you an infinite kind of integrations and infinite solutions. But in the end, what you need is really small for your business. And actually a better interface handy, easy to use really well structure, it could help you to save more hours in configurating yourself. Some stuff, they don't need, hours and hours of development. As always, you're just what it is fitting your own business.

Luigi Moccia: 8:36

Yeah. And but also, as I said, I think if you're doing less than 10 million Magento shouldn't even be on your radar. magenta is a fantastic platform. highly scalable, flexible, you know, it works for companies that need a level of complexity and uniqueness. But I think for anyone that's doing below 10 million Magento shouldn't even be on their radar. And the reason I bring that up is because we speak to merchants who say Oh, spoke to somebody, and he said magenta or I saw now Adobe, but you know, magenta advertising on. And so, you know, I decided to go with him. The problem is there are so many better solutions and really, you know, we've got a worksheet that people can kind of fill in to actually use as a platform evaluation tool. Because Magento is expensive to maintain. So I don't want to come across like I'm bashing Magento because, you know, I don't, as I said, it is a good platform, I think it just has its space within that kind of mid market and enterprise, not necessarily small business. But I think this is where a lot of people kind of really make the wrong decision because, you know, they'll, they'll look at something like Magento which really is his way to, to kind of high for them in terms of complexity and maintenance and updates and upgrades. And it means that people need to keep an eye on the platform. Whereas if you go for something which nowadays is becoming increasingly popular like a SaaS platform software As a service where basically it's in the cloud, where you don't actually have to worry about the server, you don't have to worry about the updates, and the upgrades, and the security, and all these other factors, because actually, the software provider offers that for you. If you look at something like WooCommerce, PrestaShop, Zen cart, and, again, I think they've got a place in the market, but there are so many alternatives now that mean, you don't have to worry about getting up at two o'clock in the morning, which has happened to merchants getting up at two o'clock in the morning to push through an update, which in case there is a problem is not actually affecting the sales because it's you're in the middle of the night. So I think it's really important that people kind of do their research when it comes to platforms. Don't just take the word of a friend or a colleague or you know, or an agency from agencies is telling you Well, you know, you absolutely need this platform, get them to justify it and run a TC o analysis a total cost of ownership. So you basically list your your Things that you need the features that you you need the website to have. And then see, you know, do I need to buy a plugin for it or an app? Or do I need to get somebody to do some custom integration work for me? How much is that going to cost, and you get what's known as app parity. So you know, you kind of if you imagine a spreadsheet, you've the first column you have your features, and in columns to to however many you need, you can put in your different platforms. And you can take if that particular feature is native, or if it's, you know, not available, leave it blank, or if there is a cost attached to it, put the price in there. And then, you know, run a total kind of analysis and say, right to have this type of website functionality outside of design. It's going to cost me X on this platform, and why and another platform and Zed On a third. And from there, you can get an idea of which platform suits you best. You know, we work with big commerce, we work with it for a reason, but we know that there are certain merchants for which big commerce is not the right fit. So it's not to say that even though you know, we think very highly of Bitcoin commerce, it is not for everyone. Shopify is not for everyone. And accordingly, like we said, Magento is not for everyone. So certainly do your research in terms of the platform to make sure because at the end of the day, what you need to be sure of is, as your business grows as your business scales, your platform has to scale as well. In fact, your platform can't hold you back, your platform has to be one of the things that pushes you forward. And so with a lot of platforms, there's this kind of glass ceiling, because if you want to go over a certain kind of gmv, or functionality, it's either not possible or you start getting into some expensive complexities. So just like Magento, in my opinion, has this glass floor, where if you're doing you know, less than X amount, a year, you know, it's not really worthwhile because there's better alternatives. There are also platforms that once you do over 1 million or 2 million or 3 million a year, just don't cut it anymore for you. So you need to make sure that the platform is scalable, because what you don't want to do is re platform every two or three years. The Cuz that's gonna hold you back as well. So scalability, functionality, and most importantly, to total cost of ownership is important when you're evaluating platforms. Let's move into

Unknown: 13:12

design. I love this stage in the e commerce, project development. And after the go live, of course, this is one of the most exciting In my opinion,

Luigi Moccia: 13:22

I think we will like go live design is really tricky subject, because what you need to make sure here is that you do follow some golden rules, but at the same time, you don't make any assumptions. Because you're not buying on your website, your customers are buying on your website. The website needs to fit your customer's needs, not yours. So certainly do your research here. If you're working with an agency, they will have run a workshop to understand who your target customer is, you know, kind of the other websites that they buy from, who your competitors are, and you need to kind of understand what are the features that they have, you know the the milking cycle and kind of image that they're portraying. But the most important thing of design today is that you have to approach it with a mobile first attitude. If anybody comes to you with a desktop first mentality, they are doing it the wrong way around because most websites, even if people, when I speak to them, are kind of don't agree with me on this, but then they check their analytics and 99 out of 100 times is correct. Most visits are from a mobile now, you know, don't worry about conversions, how many of those are from mobile, but most of the visits are from mobile. So you know, you still hovering around 50%, but it's somewhere between those, say 45 to 55% Mobile tablets, and you know, the latter is, is desktop is much easier to take what's on a mobile phone and expand it into a desktop than it is to try and get what you've got on a desktop and squash it into a mobile screen. So absolutely first start with Mobile First, make sure that it fits on a smartphone with this an iPhone or an Android. And I kind of imagined the customer journey, how is your customer going to perceive your website? You know, I use the analogy that you know, you shouldn't make your customer stick the customer saying, Don't make me think just make it so intuitive as to what I need to do, where I need to click on the journey that you want the customer to traverse. I mean, we've seen this with chairs on the projects that we work with, you know, that obviously, we've come, you know, and Fatima's kind of done, you know, designed wireframes and designs and actually know the customer, the customer is thinking for themselves, you know, they're not really seeing it from what their competitors are doing or how their customers are used to navigating a website. They're thinking from their own experience or their own kind of opinions. It's not like you're printing 10,000 leaflets, you know, you use things like heat mapping tools and AV testing to start optimising the look and feel So you can move stuff around. But, you know, whilst design is subjective, I would certainly say if you've got confidence in your designer, and they're able to justify what they are, you know, kind of proposing, then I think it's really important that you listen because it's, you know, at the end of the day, it's your customer that is going to be using the website, not you need consistency in the look and feel of the website. So nowadays, with content marketing being so important, a lot of people have blogs. WordPress is one of the best blogging platforms out there. You know, we design and develop headless solutions on WordPress that are powered by big commerce. But you need to make sure that if possible consistency, even terms of the URL, so it's, you know, yourdomain.com forward slash blog, rather than you've got your domain.com for the shop, and then blog.yourdomain.com for the for the blog. And so when you need to try and make sure that that user experience is absolutely seamless throughout, and may because obviously it's majority mobile visits, but also on desktop, just try and make the customer journey to check out as short as possible. So you know, we've we've taken over websites from from merchants for redesign or re platform, where you click From the homepage to the category page to the subcategory page to the product page, then you select a couple of options, and then you press Add To Cart. And you know, all those six or seven steps are laborious, we don't have patience. Now, we just want to check out as soon as possible. So, you know, one of the golden rules is three to four clicks to check out, you know, display products on the homepage, or if you're going to have them on a PLP or product listing page, use things like filtering so that people can actually search the product or find the product rather as quick and easily as possible. And then add from the product listing page. That's really, really important three to four clicks to check out just to kind of make sure that you optimise the conversion rates as well.

Unknown: 17:55

Let's start from a brief recap. So we talked about platforms. We'll talk about this But about content now to have any rules for best practice they want to share with us. Absolutely, I mean content is really King on so many levels.

Luigi Moccia: 18:10

So certainly content in terms of a website rather than a marketing is is absolutely important because you're not standing or you're not sitting next to your customer as they are navigating your website and considering which product to buy. I think regardless of the type of product that you're selling, you need to write content which is compelling, which is going to convince the buyer that actually this is the right product for them, because it may be that you sell three or four of a similar product on your website. So you know, if we take shoes, for example, you know, you could be selling five different pairs of red shoes, you could be selling five different pairs of work shoes, but what makes each of them different. So you certainly need to sell the benefits, not the features, but compel people to kind of understand and really give them the information they need to make an informed choice. The way to do that is with a couple of strategies that you can use. So depending on your design, and depending on the product, one thing that I would say is that you split the content up into two sections, some short bullet points towards the top of the product card. Maybe that talks about, for example, if we're talking about shoes, the material if they're waterproof, if they, you know, treated in a particular way, if they fit a particular type of style, just a couple of, you know, bullet points that, that kind of convince people whether this is a product I want to read more about or not, and then write a more in depth description further down the page. So that's really important because again, you're making it easy for people to find some content and making it quite easy for them to make the decision. am I interested in this product or not? And then if they are and they want more information, then you can do that and the place that you see that is Amazon, if you go to I mean Amazon is just a brilliant case for so many ecommerce best practices, really, you know, when you go onto a product page, and let's use a desktop, for example, you have a couple of bullet points, you know, next to the photo. And if you're more information, it's further down on the page. So that's a really good tactic to use. Now when you're writing your long description, your your product description, not only try and kind of make it compelling by using certain kind of keywords, but also try and make it SEO friendly to make a page SEO friendly, it should have around about 200 words for search engines to pick up and get an idea of what that particular page is about. So make sure that you're not just keyword stuffing, but you are writing content, which is persuasive. And there's few keywords that you can use. I don't like kind of instilling urgency in people I don't like these apps that kind of, you know, say X amount of people, you know, bought this product in the last X amount of hours or X amount of people are currently viewing this product or you know, last few left. I don't Like putting, you know, people under under pressure, I think they should make the choice whether they want to buy from you or not, not because somebody else might beat them to it. But in terms of kind of writing some content, which is compelling, but does also kind of instil a bit of motivation to check out, are using keywords such as introducing, easy, amazing, sensational, remarkable and quick and hurry that if you managed to put kind of those types of words into your product descriptions, whether it's in the bullet points, or kind of in the longer product description, I think, you know, you run quite a good chance of convincing people and actually also kind of marketing to them in a way that resonates with them, and might give them that push to check out now, rather than just you know, abandon the page and go and do something else. So that's a really good tactic as well, product descriptions massively undervalued, you know, people say I don't have time I just need to get the product in line. I completely understand that. But one of the first things you have Have to do when you've done. The other things that stopped you from writing a product description is right the product description. You wouldn't do that in a bricks and mortar shop. So why do people think it's acceptable to do that on a website, you absolutely need to put product descriptions on your product pages. So that's really important in terms of content. So content, hugely undervalued unless people start kind of optimising pages, but every single product on every single website should have a decent product description split up into bullet points, just to kind of get, you know, a couple of points across and then a more in depth, compelling product description further down the page.

Unknown: 22:37

Even here, you will agree that consistency and maybe let's say storytelling will be like two key elements for a really well built website.

Luigi Moccia: 22:47

Absolutely. I mean, storytelling is a buzzword at the moment, but that actually touches on a point that we're going to talk about in terms of marketing on the next episode, but really where a lot of smaller brands can compete so strongly against the big brands is telling their story. So if you remember, at the beginning, we spoke about what problem are you solving? How are you different? And it might be that, you know, you sell a particular product or a particular type of product because actually you were frustrated at the fact that you could only buy this product for a particular type of retailer. And maybe their journey wasn't optimised. So you did yourself or you made your own product. And so that's your story. You need to kind of, you know, the storytelling people will people are suckers for stories, you know, if you manage to get to visualise maybe how a product was made, or how a product will make him feel. Those things are absolutely key because you are then getting into the subconscious of the buyer. And you know, then that sale is pretty much done so don't kind of mess it up. So storytelling is hugely important. And that's again, why I say the product description has to be kind of on point and the consistency. You know, we've seen it in terms of where the the content that has been provided. To us for merchants is basically copied and pasted from a supplier website. And the audience is different you know, if a manufacturer has a website with their product there, they are not selling to the end user they are selling to a distributor or wholesaler or retailer. So their their language is going to be different. Their messaging and narrative is going to be different. So you need to make sure that you make product descriptions your own and that they are consistent. If you know if you've got different people writing different descriptions, we know we've all got different styles of writing, maybe add that in, you know, Luigi says this product is etc etc. Nina Vincente says this product, and I think that again, you know, buys you some points but actually also explains why maybe it's written in a slightly different way, whether it's more technical, whether it's more kind of emotional. So you know that that consistency if you can't achieve it, if you've got different people writing content, then just make sure that people are aware that that's why there is this inconsistency and That solves that problem there.

Unknown: 25:01

This topic will lead to a really interesting discussion about Pim, but I think we should address one podcast only about this. And what I would like to talk about now is payments.

Luigi Moccia: 25:15

Yes. So let's talk about payments. When I do talks to kind of ecommerce owners and up, you know, startups and so on. I'm strong believer in kind of painting a picture and visualising. So, one of the it really frustrates me when I buy online, there's a particular merchant, I remember they have a really niche. They're not our client. They sell suitcase spares, I had a I have a suitcase came back from holiday the wheels broke, googled, they're like the only company that sell this particular brand. So I bought from them, but they had a really bad user experience. You know, I was using PayPal which is fine. You know, you absolutely must use PayPal, but basically it was for credit cards as well. Anyway, I kind of got thinking, I said, you know, if you don't have a PayPal account, there was just too many hoops to kind of jump through. And one of the examples that I use when I'm kind of trying to paint a picture in people's minds is that if you imagine that, you know, it's evening, maybe it's raining outside, it's you know, it's winter or autumn, it's a bit chilly, you're kind of in bed, and you're looking for particular products you get onto the website, add the product to the cart, you go to check out and see that actually, you don't have your wallet with you. You've kind of got to get out of bed which maybe is nice and warm, cosy. Go downstairs, in your pyjamas, go to your coat or your drawer or you know, bag wherever you have your wallet or purse, go back upstairs, put the credit card details in, press send a check out press checkout. And then again get us tested to put the wall away. Now why why am I telling you that story? Because some people may say you know what, I can't be bothered to get arrested and they will leave your website, abandon the cart and go to another merchant It's your competitor, who has what is known as a digital wallet, Apple Pay Google pay Amazon pay paper, just there's so many options now that there is zero excuse for people not accepting digital wallets. They're provided by stripe, by everyone pretty much now. So payments is is again something that's vital to make sure that you get right in terms of the whole customer journey because what you don't want to do is have worked really hard at marketing to your target customer, and work really hard at optimising the customer journey, you've basically gotten to the checkout, they have to make a decision do I really want to buy now can I bothered? Or should I go somewhere else and have a look so potentially run the risk of losing the customer at literally the last hurdle and which means you've wasted money marketing to them and acquiring them and everything and you don't get any money back. So, you know, you've got to make sure that you offer the most payment solutions possible. But also making sure that it's reasonably practical. So there's no point offering 20 but you know, if you're interested is known for offering payment in instalments, you know, absolutely, Kleiner must be an option for you, or even PayPal, and PayPal, for PayPal credit, PayPal is a really good platform to have on your website because in a in a study it was a couple of years ago now, but I'm sure it hasn't changed since, to be honest with you that merchants that accepted PayPal but also displayed on their website that they accepted paper had a higher conversion rate, because of the trust that was perceived than merchants who accepted PayPal, but did not promote the fact that they accepted PayPal. So the fact that advertise you publicise that you accept PayPal, you will get a higher conversion rate. It's been proven in a report and so absolutely, PayPal must be at the top of your list for accepting payments, credit cards, there's a lot of different payment providers, and you need to make sure that you're happy with the terms that the payment provider offers you so you need to look at are there any monthly fees What are the transaction fees? Now some platforms even charge you additional transaction fees on top of the transaction fee, you would pay the credit card company and the payment provider. What are the fraud and security measures that that provider has? You know, because what you don't want I mean, at the end of the day, you also need to remember companies like stripe and square, elephant Sage pay, check out a comm they want you to put as much money through as possible. They don't want chargebacks which is basically kind of unauthorised or fraudulent transactions. So, you know, it's in their interest to make sure that any money that you know kind of goes through them is, you know, kind of really only goes one way and not end up in a lot of chargebacks. But you need to make sure that the payment provider has some fraud protection in place just to kind of make sure that you are covered from that perspective. And in talking about chargebacks to charge back fees. What can sometimes happen is that people that steal credit cards, they will test them by buying kind of small immaterial products that don't really mean anything, but they're basically just testing if the credit card is actually valid. So it might be for 20 pounds, 25 pounds. But what you might find, and this happened, and it's happened to me many years ago, when I had website was over the course of a weekend, we had like 10, or 15, which is maybe written reading about 10 to 15% of transactions were actually fraudulent. Now, sometimes you get a gut feeling, you kind of look in an order and you kind of think doesn't look right, there's just something sometimes you get this gut feeling. But for merchants that are busier, maybe it's managed by third party logistics or, you know, a fulfilment company, you obviously don't have that kind of, you know, immediate kind of involvement with the order dispatch process. So sometimes you just need to trust that, you know, any orders that come in are legitimate and they can be push through. But what these people do is that they target your website, so 10 to 15 orders that are dispatched then by whoever is preparing the orders that then have charged by attached to them at 15 to 25 pounds a chargeback. So that's between 50 and 150 to 253 400 pounds, that you'll just incur into just in terms of chargeback fees. Plus, you lose the money potentially, if it goes against you that you got paid, and you lose the stock that you sent out. So you've got to be very careful with the pain providers that you're choosing to make sure that you are covered from that perspective. So fraud and security is really, really important. At PayPal. One of the reasons why people like accepting PayPal is that they are covered, as long as they send it to the address that that's on the PayPal account. How does it integrate with your e commerce platform is another question you need to ask yourself, you know, aside from a development point of view, so there's one payment provider we won't mention the name because I don't think I'd be fair, but when we hear a merchant mentions them, we just roll our eyes inside because we know it's going to mean and if there's any big commerce agencies or integrators listening to this, you will know who that is that You have to add like between 12 and 30 IP addresses into the back end, it's just a pain, but that's on the agency side. However, on the front end kind of side, you need to, you need to get a pain provider that integrates seamlessly with your platform so that when customers are checking out, they don't leave your website, they don't need to go through the checkout, and then check out off site and then back again, there's no excuse nowadays, why people can't integrate pain providers into the checkout. And just follow that flow and make the checkout process really, really simple. So integration with ecommerce platforms is vital as well. And finally, one of the most overlooked elements is how does that payment provider integrate with your accounting system, you're gonna have to reconcile your orders you're gonna have to, you know, if you get 100 pounds in, you're gonna have to reconcile against 100 pounds worth of border, so you need to try and find a payment provider that makes it easy and kind of stress free to integrate with your accounting system so that really they can import transactions. Maybe Even allocate them. Nowadays, a lot of, you know, counting systems can can offer their functionality. So it's not just about the fact of that pay provider is the cheapest because they charge the least, or that one that pays me in two days as opposed to three. It's also considering things like fraud protection, chargeback fees, integration with the platform and integration with accounting systems. So they are kind of, you know, really that the things that I'd kind of certainly consider in terms of payments, but also, as I said, as part of launching your website. Don't forget it payments is really important. I think we've covered quite a lot in this episode, to be honest, he turns off, I don't know if there's anything that you'd like to add to this here. Some of that you've seen from experience, maybe as well.

Unknown: 33:45

Well, there is a really little topic I wanted to just address to close this podcast. I think it's really interesting for it, and after all the features that we release all the important questions that someone has to ask in a development project. I think the focus should always be the MVP. And by MVP, I mean the minimum viable product. It's really difficult sometimes to maintain the focus on this aspect because throughout the whole development project, there are even different emotional emotions and the mood of the client is always different throughout the project at the very beginning, whichever deadline it will provide it is not tomorrow morning, it's going to be a Sofer deadline for going live. But then, throughout the whole project, you enjoy so much developing all the features that will be so useful for you that you might lost this focus on maintaining the minimum viable product. So it's really important to take it easy and maintain it easy. And I think the second part of this sentence is the most difficult sometimes because you want to improve you want to get interesting visual for yourself or a management of your of your eating commerce, but even for your customers. But in the end, what you really need is just a functional platform that can give you a front end a website that is fully working for the customers to arrive to end in your website to go throughout your website, choose the products that they like, go easily into a cart and then from the cart to checkout with amazing features that are sometimes most of the times already included in the platform for with like the one click Checkout, in which the client is you said the customer just said will not leave the platform. We just pay in one page, we give all the information there, the address information, the billing information, and in few clicks, just get out of your website but we already purchase

Luigi Moccia: 35:44

we will talk about kind of cart abandonment in a future podcast because that's a really interesting subject for me, because there is zero reason why people need to abandon cart but we see it quite a lot and and i agree with you that really and especially at the moment with COVID where a lot of people are I need a website and I need to get online now is just get online, don't overthink it, you know, you can always improve, you're not kind of pushing a button on printing 10,000 leaflets or 20,000 leaflets, you know, you put something online now in five minutes, you can change things or you know, tomorrow, you can make some more changes and improve and, you know, we won't get into it but heat maps and AV testing. It's a constant journey, and always trying to find the better way. So I agree with the MVP. A lot of people just think well, that just means basically a bare bones. No, it doesn't. But it just means time to market. Just get online, start selling, bringing the money and then, you know, start improving the website. And obviously from a project management point of view, you understand this more than I do, but it's really important that you know, just don't overthink it. Get online, start selling, start bringing some money and then improve. Well, I think we'll we'll call it a day on that one for Episode Two. I've really enjoyed this and it's, it's been it's been fun. And if you've got any questions, remember to email us info at the big commerce podcast.fm Check us out social for slash the big commerce podcast. And we look forward to being with you in the next show.

Unknown: 37:11

I hope you liked it. See you at the next episode. All right.