The BIG, commerce Podcast Season 2, Episode 2 . Luigi (Founder and CEO) and Dozie (Marketing Manager) speak on the Amazon Effect.
The "Amazon effect" refers to the impact that Amazon's digital marketplace has had on business models all over the world. Many businesses have been impacted, and have now been forced to compete in the digital marketplace.
We talk about how consumer preferences have shifted and how merchants may stand out in a crowded online market.